Wednesday, March 16, 2011

Marketing - You're doing it wrong

This evening I ran out to the grocery store to pick up some quick meals and other staple items. When I got back to my car, there was a yellow full page flyer under my windshield wiper. It was for a local church's spring craft fair.

This makes me really sad. I'm all for supporting local craft fairs, but the organizers of this one just happened to hit on one of the most annoying, obnoxious methods of marketing short of blog and Facebook page spamming.


I absolutely hate it when companies use the "flyer under the windshield" method of marketing. It's invasive, and all it does is piss the car owner off to the point that they throw your flyer on the ground. So instead of getting your marketing message out in a positive, inviting way, you've pissed off a lot of customers who were just trying to pick up something at a store and littered the store's parking lot with a bunch of flyers. You've wasted money, time, and a lot of goodwill.

So bottom line, local craft show, you've had a marketing fail, and lost a potential customer.


  1. I'm with you. I hate marketing on the car. I trash it.

  2. Oh, I am SO with you. That is one of my top ten pet peeves.

  3. I hate that! DON'T TOUCH ME CAR! :D


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